Research

At SCIDR, we conduct research to explore the minds and behaviors of younger generations, with the goal of deepening understanding of consumer needs and translating insights into actionable guidelines for product innovation.

Our current research areas include:

• Accelerator Data: How do startups adjust their go-to-market strategies after an intensive bootcamp? How do products evolve to meet new market demands?
• Longevity Research: Why are younger consumers increasingly interested in anti-aging, and which brands are leading the “forever young” trend?
• Beauty & Wellness Research: What does wellness mean to younger generations, and how can both emerging and established brands leverage these insights to design more human-centered products?